Not for profit and its members showcase innovation and push the limits of embedded computing

Santa Clara, Calif. – 9 March 2017 – At Embedded World in Nuremburg, 14-16 March 2017, prpl Foundation and several of its member companies will address of the security concerns presented by embedded computing systems as they become more intertwined in our lives.

During two separate presentations on March 14 at the show, prpl’s chief security strategist, Cesare Garlati, will outline and demonstrate how a new separation-based approach anchored in hardware can create the trust needed across the IoT from node to cloud. How We Can Fix Embedded Computing Through an Open Source, Silicon-Layer Approach will take place at 9:30-10:00 and the Interactive Session: How a New Hardware-Based Approach Can Fix Critical Areas of Embedded Computing Security will take place at 14:30 – 15:00.

“prpl Foundation is delighted to have such a strong presence this year at Embedded World from not only prpl itself, but its innovative members, from small start-ups to large corporations,” said Art Swift, president of the prpl Foundation. “It’s all about raising awareness about the inherit security issues in the Internet of Things where, in a worst case scenario, these flaws can result in human fatalities. prpl’s proposed new hardware-security model based on open source APIs, interoperable standards and hardware virtualization demonstrates a real life application of these principles to control an embedded device connected to the Internet.”

prpl will be putting into practice its highly acclaimed Securing Critical Areas of Embedded Computing guidance with a ground-breaking demonstration of the prplSecurity™ framework that helps developers, service providers and manufacturers design security for embedded systems from the ground-up. The prplSecurity™ framework is a comprehensive collection of open source APIs providing hardware-level security controls such as secure boot, secure hypervisor, secure inter-vm communications and PUF (Physically Unclonable Functions). Garlati will show the application of the prplSecurity™ framework to a real word scenario: a MIPS 5150 microcontroller (MCU) that controls the movement of a robotic arm connected to the Internet.

“Security is becoming increasingly important to the IoT,” said Rich Hoefle, MCU32 director of marketing at Microchip, the company behind PIC32 microcontrollers. “We are pleased the prpl Foundation security framework has been able to successfully leverage the hardware capabilities of the PIC32MZ platform showcasing that strong security starts at the hardware level.”

“IoT and automotive electronics in particular are placing increasing stringent demands on software and system reliability, safety and security,” said Larry Lapides from Imperas Software. “Embedded World presents an ideal opportunity for end users, vendors and the open source community to come together to collaborate on the critical aspects of embedded computing such as software testing and technology that make up the embedded software ecosystem.”

David Harold, VP Marketing Communications, Imagination Technologies, said: “I expect this year’s Embedded World will be a continuation of the themes of last year; how do we make devices safe and secure; how do we keep pushing capability up while keeping power low; how do we embed ‘smartness’ and then connect that to the cloud? I’m delighted to see that the prpl Foundation and its members are starting to have a broad and credible answer to the fundamental issue of IoT security.”

Other prpl members will be making their mark at the event with their own presentations tackling the advancement of embedded computing systems including:

For a full line up of presentations, including those given by prpl and its Members, please visit: http://www.embedded-world.eu/program.html

To arrange a briefing with Art Swift, president of the prpl Foundation or Cesare Garlati, chief security strategist, or if you’re interested in speaking to any of the companies highlighted above, please contact:

Beth Smith

About prpl Foundation

prpl (pronounced “Purple”), is an open-source, community-driven, collaborative, non-profit foundation targeting and supporting the MIPS architecture – and open to others – with a focus on enabling next-generation datacenter-to-device portable software and virtualised architectures. prpl represents leaders in the technology industry investing in innovation in efficiency, portability and compatibility for the good of a broad community of developers, businesses and consumers. Initial domains targeted by prpl include datacenter, networking & storage, connected consumer and embedded/IoT.

For more information about the prpl Foundation, please visit: https://prpl.works.

prpl Press Contact:
Beth Smith